When people are looking for a business coach, they ask essentially one of two possible things: Give me the strategy (the plan that works) or help change my mindset (confidence, more motivation, and get out of your own way). The truth is, most entrepreneurs need both because strategy without mindset doesn’t get executed, and mindset, separately, also does not create the results.
What strategy coaching looks like
The practical side of growth is strategy. It might include:
Defining your offer and pricing
Selecting a suitable marketing medium for your business
Defining a straightforward way to get sales ( inquiry/ call / proposal/follow-up)
Planning content and lead generation
Better systems, time management, and delivery.
Strategy coaching involves decision-making, generating a plan of action, and knowing what happens next.
What mindset coaching looks like
Mindset is simply your thinking, feeling, and behaviour while you are trying to develop. It often shows up as:
Being afraid of putting yourself out there (posting, networking, emailing )
Undercharging or avoiding money conversations
Perfectionism and overthinking
Procrastination and inconsistency
People-pleasing and weak boundaries.
The practice of mindset coaching is designed to assist you in seeing your behaviour patterns more clearly so that they can be rewired; scrutinise limiting beliefs and the assumptions that underlie them, which inhibit action-taking.
Why do you usually need both?
All strategy, no mindset: You create a perfect plan that you don’t implement. You doubt yourself, dodge sales, or endlessly perfect but never ship.
Mindset but no strategy: You have an idea of what you want to do, who your target audience is, and maybe even how consistently you should be marketing, but that fear keeps lingering on in the back of your mind. You still get all giddy about sales, undercharge for services, and wrestle with uncertainty, trying not to juggle too much while simultaneously playing Superman or woman.
Nearly all growth challenges are a combination. For advice on Stroud Business Coaching, visit randall-payne.co.uk/services/business-advisory/business-coaching/stroud/
How a good coach blends them
The best coaching, in practice, can often look like:
Going on with an uninterrupted weekly schedule (game plan)
Getting out of your own way (mindset)
Reviewing results and adjusting (strategy)
Repetition builds confidence (mindset)
If you don’t know what to do, that means a strategy is needed. You know what to do, but cannot bring yourself to do it – you are a mindset case. The truth is, you’re probably facing both of these, and that’s exactly why integrated coaching makes so much sense for the vast majority of business owners.
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